What Happened to Slice of Sauce After Shark Tank?
What is a Slice of Sauce?
Slice of Sauce is a condiment that provides intense taste and perfect balance, guaranteeing that you never go hungry.
It not only guarantees that each mouthful has the right amount of flavor, but it also helps to keep your fingertips clean, so no more smeared condiments.
They are also shelf-stable, which means they do not need to be refrigerated. Cole and Emily Williams created Slice of Sauce.
Cole was an instructor and personal trainer before co-founding the firm, and Emily worked at an apparel company before becoming an associate at Oppenheimer. The duo is currently in charge of the operations of Slice of Sauce.
Who are the founder of Slice of Sauce?
Cole and Emily Williams launched Slice of Sauce. Emily claims the concept came from an ancient barbecue sauce recipe her father made years ago at his restaurant. When she attempted to replicate it, she ended up with a mound of cooked veggies that she had to discard.
Emily, it appears, is not a wasteful person. Before baking and drying the leftovers, she crushed them up. She was given a dried sheet of sauce that would eventually become Slice of Sauce.
The slices make it easy to pack “ketchup” whether driving, hiking, or camping. They come in 8-pack packs and are square like a piece of American cheese.
The “sauce” should last a year in the cabinet and does not need to be refrigerated. They come in two flavors: traditional ketchup and spicy sriracha. Each bag costs $5.99 and may be bought in advance on their website.
They completed a successful Kickstarter campaign in 2017 that raised $30,090 to get the company off the ground. Since then, they’ve promoted the product at culinary events and were finalists in Naturally Austin’s Pitch Slam.
What Happened to Slice of Sauce’s pitch on Shark Tank?
Cole and Emily Williams seek an investor for Slice of Sauce, their ketchup and sauce slices, in Shark Tank episode 10 of Season 12. Williams needs the help of a Shark to get production up and running and into store shelves.
Cole and Emily entered the Shark Tank pitch seeking $200,000 for a 10% ownership in their company, which valued at $2 million.
They tell their story and present samples. The Sharks appreciate the taste but not the cost. They are concerned that purchasers may refuse to pay the additional price.
There were also other investors, and the company is still in its early phases. Cole and Emily argue that finding a co-packer will save them money.
Alex was the lone Shark who was curious. Because the slices do not need to be refrigerated, he feels this was a wonderful marketing tool.
Alex provides $200,000 in the form of a convertible loan that turns to 15% ownership when sales hit $1.8 million. The couple accepts the pitch and walks away with a deal.
What Happened to Slice of Sauce After Shark Tank?
The first re-run of this episode in March 2021 is less than two months after it first aired, and while the couple left the pitch with a deal, the deal with Alex was never consummated. As of December 2021, the firm was still in operation.
Slice of Sauce’s Competitor
Slice of Sauce would have to compete with brands such as Heinz. Slice of Sauce would have to compete with other Heinz sauces like mustard and mayonnaise.
Slice of Sauce’s Net Worth
During the pitch, the firm was valued at $2 million; following Alex’s investment, the company was valued at $1 million. Since then, the firm has continued to operate, and hence the net worth might have higher valuation.
Slice of Sauce FAQs
What is the price of Slice of Sauce?
The price is $5.99 for an 8-pack of the condiment. This is expensive as compared to a few other brands that are similar in size and quality like Heinz, Hellmann’s, and mayonnaise.
The price might be reasonable for the convenience of being able to not have to refrigerate it, but it also has been known to go bad as soon as one open its can.
How many slices is a bag of Slice of Sauce?
A single bag contains 8 slices. The package is shaped like a slice of American cheese and measures about 7 inches by 5.5 inches, which is about 0.8 pounds in weight. There are also two flavors available, which are ketchup and “taco” (which is just sriracha).
What is the shelf life of Slice of Sauce?
The product is said to last a year, but once customers open it, they are only supposed to keep it for three months if they wish to store it in the refrigerator. That means each pack cannot last much longer than a month and they need to purchase more.
Do they have any other flavors?
Yes, they also have Spicy Sriracha and Traditional Ketchup flavors, which they also sell in packs of 8-packs.
Why do we have to buy it as a pack?
There are watermarks on the product with “Slice of Sauce” printed on them. Due to their size, the slices can only go through one mold at a time, which means customers will be buying multiple packs to be able to store more of their condiment at the same time.
Does the company ship overseas?
Unfortunately, you cannot buy Slice of Sauce online outside of the United States.
What is the shipping time like?
It takes about 7-9 business days for the product to be shipped to their address after it has been ordered, and there is also a small fee depending on where they live.
Is it easy to store and travel with?
Yes, because the slices are square and not as thick as other brands, customers can easily fit them in just about any type of luggage. They are also quite lightweight making it easier to pack.
What are some of the ingredients?
The ingredients list includes water, salt, corn syrup, modified and natural flavors and spices.
What is the best way to store the slices?
Because they are so light and do not go bad easily even after opening them up (unlike other brands out there), customers can just pop them back into their original packages once they have finished using them.
How do you make the slices taste even better?
Customers can heat them up in the microwave for about 15 seconds and then enjoy the taste for an extra dose of flavor.
How is Slice of Sauce made?
The process is as simple as a blender. The cutting board used during this step is also heated to help give it a bit more flavor. The sauce is then cut into slices before being packed in the plastic pouch along with its label.
What is the reason behind making it a condiment?
Some people may prefer to eat slices of American cheese in a sandwich instead of traditional slices of bread. Since sliced cheese also contains milk, however, Slice of Sauce can be used as a substitute for ketchup on the side. The sauce is also great for tacos and other sandwiches where they want to add both American and Mexican flavors without having to use actual ketchup.
Where can you buy it?
Customers can purchase Slice of Sauce at Amazon or Walmart for $5.99 per pack of 8 slices, or from the company’s website (which is available only in the United States).