What Happened to Naja after the Shark Tank Pitch?
What is Naja Lingerie?
Naja is a women’s sustainable underwear brand that produces high-quality vegan and eco-friendly bras, underwear, and swimwear.
Naja manufactures rapid fashion trend lingerie with a slow fashion mentality. Naja was founded by Catalina Girald, a former lawyer who came to the United States from Colombia when she was four years old.
The company’s mission is to empower women to develop on-trend items utilizing eco-friendly practices. Its mission is to empower vulnerable women by creating fashionable, eco-friendly lingerie.
While Naja’s goods are fashionable and evocative of these trends, they are distinctive. Like slow fashion trends, individuals who develop them are adequately compensated and empowered to create durable, high-quality items.
Underwear manufactured by the firm has a 59 percent success rate in terms of cups fitting true to size. Additionally, they sell a large selection of plus-size lingerie, which is a niche market for many manufacturers.
Along with creating a lovely item, Naja helps the environment by utilizing recycled packaging derived from post-consumer trash.
Naja Lingerie is a firm dedicated to creating attractive, well-crafted lingerie in various sizes.
Catalina Gerald, the founder, and CEO of Naja, participated in Shark Tank in return for a $500,000 investment and a 5% share in her company.
Catalina opens with Naja’s mission statement, in which she expresses her belief that the time has come for a new lingerie firm.
Naja is a product that outperforms competitors and is also environmentally friendly. They provide an “Underwear for Hope” program that teaches single mothers to sew.
Following that, these single mothers are recruited on a piecemeal basis. When you purchase a Naja product, you assist a woman in need.
Who founded Naja?
Catalina is the Founder, Chief Executive Officer, and Creative Director of Naja. Naja was formed to empower women via lingerie from the wearer to the garment worker.
Furthermore, Catalina launched Underwear for Hope, a sewing program that educates and employs at-risk single mothers.
Gina Rodriguez, who won the Golden Globe for Best Actress in a Comedy Series for her role in “Jane the Virgin,” is a co-founder of Catalina.
What Happened to Naja after the Shark Tank Pitch
Catalina Gerald came on Shark Tank to raise $500,000 in return for a 5% ownership in her company, Naja.
Kevin then inquires about how Catalina arrived at the 10 million dollar estimate during the presentation.
Catalina stated that the valuation is based on the amount of money previously raised by the Naja brand.
Finally, all of the Sharks walk out of the agreement, leaving Catalina with no investment in Naja, owing to her gross overestimation of the brand’s value.
The Sharks are constantly looking for a new start-up that has already demonstrated its concept by meeting or exceeding its initial financial objective.
Naja’s Kickstarter campaign ended on July 25, 2014, raising an additional $25,000.00 to bring outstanding lingerie to the market at affordable prices.
Catalina Gerald Net Worth
Catalina Gerald is an accomplished entrepreneur, early-stage investor, and executive with over a decade of experience establishing start-ups in the consumer, supply chain, and sustainability sectors.
She advocates for animals, climate technology, mentoring women, and any technology that contributes to the planet’s well-being.
Gerald’s net worth is estimated to be about $1 million by specific estimates.
She is most recognized for pioneering the notion of underwear available in all skin tones (Nude for All), establishing a global market standard for intimate clothing.
Additionally, she established and successfully maintained a 42-person manufacturing business in Colombia, South America.
Naja Frequently Asked Questions
What is Naja?
Naja (Naja Lingerie) is a line of high-quality vegan bras, underwear, and swimwear. It is a product that outperforms competitors and improves the environment as well.
The proceeds from Naja Lingerie support single moms and their families and the Underwear For Hope program, and the Golondrinas Foundation.
When was Naja’s appearance on Shark Tank?
Catalina Girald, a self-described “Nueva Latina,” pitches Naja (pronounced NIGH- YAH) on Shark Tank episode 621. Naja is a brand of special underwear at an affordable price.
Who is the creator of Naja Lingerie?
Catalina Girald, the owner of Naja Premium Lingerie, went on the show Shark Tank searching for financing.
She’s presumably seeking the assistance of a Shark to expand quickly and gain access to the retail distribution network.
What is Catalina’s next course of action?
Catalina asserts that the moment is suitable for a new lingerie brand and portrays her venture disrupting the $14 billion lingerie business.
What are the valuation issues?
Catalina defends her worth, but Mark maintains that it is contingent on another party saying yes.
Mark critiques her sales figures; he feels she should have a higher reorder rate than 14% and that there should be more passion.
Catalina Girald: Who Is She?
Catalina Girald is an entrepreneur, designer, and founder of Naja.
What is Naja’s purpose?
Catalina Girald noted in an interview, “The company has a very clear mission–to inspire and empower women.”
Naja partnered with them on an initiative called Underwear for Hope, which teaches sewing and employs single mothers in Girald’s native Colombia.
They provide an “Underwear for Hope” program that teaches single mothers to sew.