What Happened to Delighted By Hummus After Shark Tank?
What Is Delighted By Hummus?
Delighted by Hummus is a line of sweet-flavored hummus dessert spreads. Cinnamon and vanilla beans, among other ingredients, are combined with the traditional chickpeas.
Except for vanilla bean, choc-o-mint, brown batter, and snicker doodle, all flavors are natural, vegan, gluten-free, and dairy-free.
This may be even more difficult when it comes to making healthy choices. The market is gradually becoming overcrowded as people seek better ways to feed their families.
This, however, did not stop Makenzie Marzluff from creating Delighted By, a Dessert Hummus. Delighted By Hummus, like traditional Hummus, is produced from chickpeas, but instead of conventional flavors like garlic or sun-dried tomato, it uses fresh herbs and spices.
Marzluff has blended tasty ingredients such as chocolate and vanilla to create a healthful treat that can be used as a dip, spread, or eaten directly from the containers. While it is no longer unique, a quick Google search will turn up a plethora of different recipes to replicate it.
Who is the founder of Delighted By Hummus?
Delighted By Hummus was founded by Makenzie Marzluff, a seasoned entrepreneur, former Pilate’s instructor, and certified nutritionist whose love for balanced, healthy snacks prompted the creation of dessert-flavored hummus.
Makenzie Marzluff has a background in the culinary arts. In 2015, she was doing some soul searching to figure out how to share her shine.
She realized she had found her life’s work while experimenting with dessert hummus. Just a few weeks after that epiphany, she had product in her first farmer’s market, and she promised that Delighted by Dessert Hummus would be the first dessert hummus on national retail shelves.
She promotes gluten-free foods as a healthy alternative to sugary pleasures such as cookie dough and ice cream. Dip pretzels, graham crackers, or whatever else you like in the dessert hummus, or eat it with a spoon.
National retailers are hearing her message. Delighted by Dessert Hummus is currently available at Whole Foods, Walmart, Wegmans, and will be available soon at Publix and other retailers.
The product will be sold in the store’s hummus section. Her dream of being the first national dessert hummus is quickly becoming a reality.
What Happened to Delighted By Hummus’ Shark Tank pitch?
Makenzie Marzluff introduces Delighted by Dessert Hummus, her chickpea-based dessert hummus, on Shark Tank episode 4 of Season 9. To oversee her expansion, she needs the knowledge and finances of a Shark.
Makenzie entered the Shark Tank pitch seeking $600,000 for a 12% stake in her firm, which valued at $5 million.
After delivering her pitch, she offers the Sharks samples. They had a good time. “This is (bleep) fantastic!” said Mark.
Barbara was eager to get started after explaining how she came up with the concept idea.
She launched her company 13 months ago and has already generated over a million dollars in sales. The Sharks were completely outclassed.
They were even more astounded when she tells them she has visited 1200 shops. She got there by driving up and down the east coast in a refrigerated van and knocking on doors of grocery stores.
Mark refers to her as a “beast” on purpose. Customers unanimously agreed that she was the only one inventing in that industry.
At a $4 million value, she put up $20,000 of her own money and rallied $400,000 from friends and family. In 2017, she expects to make $1.3 million in sales.
Alex was the first Shark to exit because he disagrees with the value.
She notifies the Shark that she requires funds to hire operational support personnel, such as a VP of sales.
After some deliberation, Kevin offers $600,000 as a loan at 11% interest for 6% equity.
Mark offers $600,000 in return for 25% ownership. She accepts Mark Cuban’s offer after some contemplation and exits the presentation with a deal.
What Happened to Delighted By Hummus After Shark Tank?
After the episode, the deal with Mark was never finalized, and he left the pitch with a deal. Sales topped $5 million in 2018!
Other hummus companies, such as Sabra and Boar’s Head, began producing dessert hummus, and soon discovered that Delighted By was no longer available at my neighborhood Publix.
In July 2019, she began renaming the product as Delighted By Desserts. She’s waiting for existing inventory to run out before entirely rebranding.
The 2020 Covid-19 epidemic appears to have delayed her return as of May 20, 2021, since her website says she’ll be returning in the summer of 2021.
The website announced in August 2021 that the company will only sell online beginning in October 2021. They will be selling hummus brownies as well as hummus mix, which you can use to make your own dessert hummus at home.
Delighted By Hummus’s Competitors
Delighted By Hummus is distinct in the market, but it does not appear to be a game changer. Some of its rivals provide healthier alternatives to desserts and snacks. For example, consider Bare Fruit, a healthy snack company that sells a natural product that is high in nutrients.
Delighted By Hummus’s Net Worth
The firm was valued at $5 million at the pitch; however, the company is still in operation, therefore the company’s net worth might have been more than that of pitch.
Delighted By Hummus FAQs
Who created Delighted By Hummus?
Makenzie Marzluff created the dessert hummus. She has a background in the culinary arts and is a certified nutritionist.
What is Delighted By Hummus’s mission?
The product was created to make hummus more appealing to children and adults who are looking for healthier desserts, such as cookie dough or ice cream.
What are the products of Delighted By Hummus?
Delighted by Dessert Hummus comes in a variety of flavors: chocolate chip cookie dough, vanilla bean, chocolate hazelnut fudge, butter pecan, salted caramel brownie and birthday cake. The dessert hummus comes in 8 ounce containers.
How many flavors does Delighted By Hummus make?
It has seven flavors: chocolate chip cookie dough, vanilla bean, chocolate hazelnut fudge, butter pecan, salted caramel brownie and birthday cake.
Where can I buy Delighted By Hummus?
Delighted by Dessert Hummus is available in grocery stores. Customers can visit their website for a list of retailers that carry the product.
Is Delighted By Hummus gluten-free?
Yes, Delighted by Dessert Hummus is gluten-free; however, it’s important to check the packaging to ensure that the dessert hummus is labeled as “gluten-free.”
Is Delighted By Hummus Kosher?
In partnership with OU Kosher, a company that provides certification and supervision of kosher food, Delighted by Dessert Hummus will soon be certified as kosher.
Is Delighted By Hummus high in calories?
Yes, the average adult would have to eat 2 packages, or one box of all the flavors, twice a week to meet the daily recommended intake of calories.
Does Delighted By Hummus have any artificial ingredients?
Delighted by Dessert Hummus is free of artificial flavors, artificial colors and preservatives including: aspartame, MSG glutamates and nitrates.
Does Delighted By Hummus contain high fructose corn syrup?
Delighted by Dessert Hummus does not contain high fructose corn syrup; however, it contains sucralose, which is a form of Splenda.
Does Delighted By Hummus contain Tran’s fats?
Yes, the dessert hummus contains Tran’s fats.
What is the delivery period of Delighted By Hummus?
Delighted by Dessert Hummus is available through online and in-store orders. If a customer wants to order the product online, there is a two-hour delivery window. Delighted by Desserts also offers in-store pickup.
Is Delighted By Hummus made in the US?
Yes, Delighted by Desserts products are all made in America.