What Happened to Better Bedder After Shark Tank?
What is Better Bedder?
The Better Bedder is a one-of-a-kind device that secures the bed sheet to the mattress. It may also be used to hold your phone or a book imaginatively. Better Bedder also significantly reduces the time spent spreading the bed.
Better Bedder was designed by Judy Schott and Nita Gassen. Before starting Better Bedder, the two friends worked together at an insurance company for fifteen years. Judy is now the Chief Operating Officer of Gilspar, while her colleague Nita has left the company to focus on Better Bedder.
Better Bedder would not have been possible without Judy’s child. She found it odd that her college-aged son opted to sleep on the sofa rather than in his bed.
When the boy’s mother inquired, he claimed that his bed cover was always slipping off. In an attempt to find a solution, she phoned her friend Nita.
Who are the founders of Better Bedder?
Better Bedder was founded by Judy Schott and Nita Gassen. Before starting Better Bedder, the two friends worked together at an insurance company for fifteen years.
Judy is now the Chief Operating Officer of Gilspar, while her colleague Nita has left the company to focus on Better Bedder.
The tool was created by the team to make it simple to manufacture bunk beds. It didn’t, but it made regular beds easier to build.
Better Bedder is nothing more than a wide headband that wraps around your mattress. It holds your fitted and flat sheets in place, preventing you from tossing them out in the middle of the night.
They made their first prototypes using a sewing machine that they taught themselves how to operate. After obtaining feedback at local farmers markets, they found a local seamstress business to manufacture them.
Depending on the size of your mattress, a Better Bedder will cost you between $59 and $109. They come in any color you choose as long as it is white.
Once in place, it may remain on the mattress indefinitely. It may also be used to store a remote control or a book.
What Happened to Better Bedder’s pitch on Shark Tank?
Judy Schott and Nita Gassen want to go in bed with a Shark as they present Better Bedder, their patent-pending invention that makes making your bed easier, in Shark Tank episode 15 seasons 12 for Shark to help them build the business quickly.
Judy and Nita entered the Shark Tank seeking $150,000 in exchange for a 10% stake in their firm, which worth $1.5 million.
They were looking for a Shark to help them with marketing because it is not their strong suit. Despite their lack of marketing skills, they are on track to achieve $1 million in sales by 2020. The Sharks are intrigued by this.
Mark was the first Shark to go, and Kevin wasn’t far behind. Barbara was the first to take a bite. She offers $150,000 for 20% shares and pledges to use her public relations skills to help increase earnings and promote sales.
Lori entered the competition, offering $150,000 for a 25% stake in the company and promising to get them on QVC.
Lori and Daymond both provide the same deal. The ladies react with an 18% stake in the company, which both Lori and Barbara accept, but Lori was chosen
Barbara says she’ll accept a 15% stake, but they stick with Lori’s offer, much to Barbara’s chagrin. They eventually left the pitch with a deal.
What Happened to Better Bedder After Shark Tank?
The deal with Lori did come to fruition after the program aired, and the Better Bedder website was completely redesigned shortly after.
As of the first rerun in May 2021, they had sold over 40,000 pieces (2 and half months after the initial air date). They have yet to appear on QVC since they have been unable to maintain the inventory required for an appearance.
Lori might be able to help you. Gassen wishes for the firm to expand globally. “Everyone sleeps on a mattress,” she explained to a local news outlet.
Better Bedder’s Competitors
Boll and branch, Primary products, Sheets and giggles, and Cloud ten are the company’s primary competitors.
Better Bedder’s Net Worth
During the pitch, the firm was valued at $1.5 million; following Lori Greiner’s investment, the company was valued at $833,000. The company has an estimated net worth of $1.5 million.
Better Bedder FAQs
Is the product available in any other colors?
Better Bedder is available in white color. Other colors are available in exchange for an additional fee.
How much does a Better Bedder cost?
Better Bedder starts at $59 for the Original and $104 for the Premium and ranges upwards depending on the size of your mattress.
How does a Better Bedder work?
Better Bedder is made of high quality cotton that one wrap around their mattress. First, place the sheet over the mattress and tuck in the corners.
Next, wrap the sheet back over the top of the bed and spread out from one corner to another, ensuring that no part of their sheet is loose. The Better Bedder fits around the mattress without falling off.
How many sheets fit on a Better Bedder?
The original size starts at two sheets (no quilt) for a twin and three sheets for a full. The premium size has the same options as the original, but adds a quilt to those sizes.
What colors are available?
Better Bedder is available in any color they choose, as long as it’s white.
How do I use a Better Bedder?
First, place the sheet over the mattress and tuck in the corners. Next, wrap the sheet back over the top of the bed and spread out from one corner to another, ensuring that no part of the sheet is loose.
Who are Better Bedder’s main competitors?
Better Bedder’s main competitors include Boll and Branch, Primary Products Sheets & Giggles and Cloud Ten.
Where is Better Bedder’s headquarters?
Better Bedder was founded in New York City, New York, and remains based there with a satellite office in San Francisco, California.
What is Better Bedder return policy?
For their original size, Better Bedder offers a 90-day return policy. For their premium size, Better Bedder offers a 60-day return policy.
What is a Better Bedder?
Better Bedder is an invention that provides help in making your bed more comfortable by keeping your sheets in place while you sleep. The Better Bedder is made of high quality cotton that you wrap around your mattress and keeps sheets in place while you sleep.
How do I make payment?
Payment for this product is accepted via PayPal and debit card, and credit card.
What are the shipping costs?
Shipping costs start at $9.95 for this product and depend on any applicable add-ons. The company also offers free shipping on orders over $100.
Is Better Bedder durable?
The Better Bedder is made of high quality cotton that is very durable and lasts for a long time.
Is Better Bedder washable?
Yes, Better Bedder can be washed in cold water. They recommend washing once every six weeks to extend the life of their Better Bedder.
Does Better Bedder come with a warranty?
Better Bedder provides a 90-day limited warranty for this product.
Where does Better Bedder ship from?
Better Bedder ships from New York, New York and is also available for shipping to addresses in the United States. They work with local retailers to deliver their products within the United States.